Rumpl
Full-Spectrum Content Creation in the Heart of Idyllwild, CA
Project Overview
For the launch of Rumpl’s new sleeping bag, I partnered with their in-house marketing team and creative director to create a suite of high-impact visuals. Shot over 12 hours in Idyllwild, CA, this end-to-end production included everything from location scouting and pre-production to shooting and editing. The result? A rich content package tailored to power Rumpl’s product launch across web, social, and ad platforms.
My Role
As a DP first and foremost, my focus is always on crafting beautiful, purposeful visuals — but for projects like this, I thrive wearing multiple hats. I produced, shot, and edited, collaborating closely with their CD to shape the creative from the ground up. Whether it’s building a storyboard or capturing that perfect golden hour shot, I’m comfortable leading every step of the production to make sure the final content hits the mark.
The Goal
Rumpl needed a diverse range of content to support the launch of their new sleeping bag — from hero visuals for their site to engaging social ads. The goal was to communicate the product’s quality, comfort, and outdoor versatility to a broad audience of van lifers, weekend adventurers, and true dirtbags.
The Process
We scouted and shot in Idyllwild, CA — a location that gave us quick access to high alpine forest and cozy camp scenes. I worked closely with Rumpl’s CD to develop storyboards and shotlists in advance. The shoot was lean and agile, with natural light, minimal crew, and talent we cast specifically for the Rumpl aesthetic. Photos were turned around within three days, and video was delivered within two weeks of wrap.
The Deliverables
Hero product photos
20-second commercial spot
30-second product feature highlight film
Vertical social ads (more UGC in style)
All in various aspect ratios and file sizes for paid
Images
Launch Video
Social Videos
Testimonial
The Outcome
The content gave Rumpl a fully loaded campaign — a single shoot that yielded assets for email, homepage, paid social, organic posts, and product pages. The vertical UGC ad became one of their top performers that month, helping drive a complete sell out within the first 12 hours of launch.
This project encapsulated what I love about working with outdoor brands — a meaningful product, a nimble team, and a shared love for wild places. It was a reminder that great content doesn’t need a big crew — just clear vision, trust, and a passion for getting creative.